A certain Flying Squirrel is paying a visit to EW’s offices today!
Don’t be jelly, Nina Dobrev.Read More
‘The Vampire Diaries’ Cast Congratulates Gold Medalist Gabby DouglasRead More
Olympian gold medalist one day, Kellogg’s Corn Flakes box cover girl the next day.
The company announced the special-edition boxes today following the 16-year-old Virginia Beach native’s gold medal win in London on Thursday.
Kellogg is a sponsor of the United States Olympic Committee and USA Gymnastics, a news release says. The company also is the title sponsor of the 2012 Kellogg’s Tour of Gymnastics Champions. The tour next month will begin in California and feature Team USA’s top performing gymnasts.
This will be one of many promo materials for the 16-year-old record breaker.
“My name is definitely in the history books,” Douglas told NBC Chicago. “I’ve made it. I can check it off my bucket list.”
Gabby, the first African-American woman to win the all-around gymnastics gold, already has deals with Kellogg’s Corn Flakes and Procter & Gamble. Industry experts predict up to 30 additional contracts over the next decade at more than $2.4 million a pop, says the New York Post. P & G has already released a video featuring Gabby and her mom Natalie Hawkins called “Raising an Olympian,” about the teen’s road to the 2012 Games.Read More